Ariely describes the biases of the human mind.

Chapter 1 - The Truth about Relativity Why Everything Is Relative—Even When It Shouldn’t Be

Chapter 2 - The Fallacy of Supply and Demand Why the Price of Pearls—and Everything Else—Is Up in the Air

Chapter 3 - The Cost of Zero Cost Why We Often Pay Too Much When We Pay Nothing

Chapter 4 - The Cost of Social Norms Why We Are Happy to Do Things, but Not When We Are Paid to Do Them

Chapter 5 - The Influence of Arousal Why Hot Is Much Hotter Than We Realize

Chapter 6 - The Problem of Procrastination and Self-Control Why We Can’t Make Ourselves Do What We Want to Do

Chapter 7 - The High Price of Ownership Why We Overvalue What We Have

Chapter 8 - Keeping Doors Open Why Options Distract Us from Our Main Objective

Chapter 9 - The Effect of Expectations Why the Mind Gets What It Expects

Chapter 10 - The Power of Price Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can’t

Chapter 11 - The Context of Our Character, Part I Why We Are Dishonest, and What We Can Do about It

Chapter 12 - The Context of Our Character, Part II Why Dealing with Cash Makes Us More Honest

Chapter 13 - Beer and Free Lunches What Is Behavioral Economics, and Where Are the Free Lunches?